The Dynamic Landscape of Search Marketing Careers
The search marketing industry—encompassing both organic strategies (SEO) and paid advertising (PPC)—remains one of the fastest-growing and most critical sectors in the digital economy. As search engines continue to evolve, incorporating complex AI models and generative features, the demand for highly skilled professionals who can navigate these changes has never been higher.
For those looking to pivot into digital strategy, advance their technical skillset, or secure a rewarding remote role, the current job market offers significant opportunity. Below, we outline the latest career openings across search engine optimization, paid media, and holistic digital marketing, sourced from industry-leading platforms. We also feature open positions from previous weeks, offering a comprehensive view of the ongoing demand for talent at top brands and agencies worldwide.
Newest SEO Jobs: Navigating Organic Search and AI
The role of the SEO specialist is rapidly expanding. Where optimization once centered primarily on keywords and technical audits, today’s SEO professionals must also strategize for emerging interfaces like Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), ensuring brand visibility in AI summaries and large language models (LLMs).
The current openings demonstrate a strong focus on technical implementation, content strategy, and multi-location performance, highlighting the diverse skills required in this discipline.
(Provided to Search Engine Land by SEOjobs.com)
The Core SEO Specialist and Coordinator Roles
Many entry- to mid-level positions focus on execution and measurable performance across core organic channels. These roles are fundamental to maintaining and growing a company’s foundational digital presence.
* **Digital Marketing Specialist ~ Self-Storage Consulting Group LLC**
* Salary: $20–$23/hr.
* Location: In-office (USA) ~ Gilbert, AZ, United States
* Date: January 30, 2026
* *Context: This in-office position emphasizes fundamental digital marketing execution, likely requiring strong local SEO knowledge given the self-storage industry focus.*
* **On Page SEO Specialist ~ ASG**
* Salary: $10–$15/hour (based on experience)
* Location: Remote (WW) | Full-time Contract
* Date: January 30, 2026
* *Context: A remote contract role specifically targeting seasoned specialists (5+ years experience) in on-page optimization, critical for driving multi-location performance and technical site health.*
* **Digital Marketing Specialist ~ Easton Select Group**
* Salary: $67,000–$77,000
* Location: Hybrid (West Bridgewater, MA, United States)
* Date: January 29, 2026
* *Context: A hybrid role emphasizing the management of annual marketing campaign calendars and supporting major corporate activities like M&A, website migrations, and redesigns.*
* **Digital Marketing Specialist ~ BMI Federal Credit Union**
* Salary: $56,000–$69,000
* Location: In-office (USA) ~ Dublin, OH, United States
* Date: January 29, 2026
* *Context: This is a 100% on-site role, typical for financial cooperatives requiring dedicated, localized marketing support to improve member financial well-being.*
* **Sr. Marketing Coordinator ~ Mark III Construction**
* Salary: $71,000–$96,000
* Location: In-office (USA) ~ Sacramento, CA, United States
* Date: January 28, 2026
* *Context: This non-remote position seeks a hands-on, execution-focused marketer, ideally with experience in the construction or AEC industry, focusing on content creation, digital marketing, and project storytelling.*
Strategic Content and Managerial Positions
As organizations scale their digital efforts, the need for managers who can strategically link content production to conversion funnels becomes paramount. These roles often blend traditional SEO skills with high-level content governance.
* **Content Manager ~ IMPACT**
* Salary: $70,000–$80,000
* Location: Hybrid (Cheshire, CT, United States)
* Date: January 28, 2026
* *Context: This role involves training clients to implement the “They Ask, You Answer” methodology, focusing on building in-house content operations that drive attraction and conversion.*
* **Remote SEO/AEO/GEO Manager ~ IRC Partners**
* Salary: $1,000–$1,800/mo USD (based on experience)
* Location: Remote (WW) (Philippines, Latin America, Eastern Europe preferred)
* Date: January 28, 2026
* *Context: A full-time, global remote role focused on high-level SEO strategy, incorporating AEO and GEO for a capital advisory firm. The pay structure suggests a focus on global talent pools.*
* **Digital Marketing Specialist ~ AMFM Healthcare**
* Salary: $33.50–$48/hr.
* Location: Remote (USA) (must work Pacific Standard Time hours)
* Date: January 27, 2026
* *Context: A remote hourly position with a strong focus on SEO within the healthcare sector, helping drive search visibility for compassionate, evidence-based mental health treatment.*
* **Digital Marketing Manager ~ Lever Organic (Renewal by Andersen)**
* Salary: $80,000–$100,000
* Location: In-office (USA) ~ Portland, OR, United States
* Date: January 27, 2026
* *Context: Managing digital efforts for the replacement division of a major window and door manufacturer, requiring high-touch, local expertise.*
* **Account Manager: Digital Marketing Strategy ~ Inflow**
* Salary: $65,000 – $85,000
* Location: Remote (US)
* Date: January 27, 2026
* *Context: This remote role prioritizes client retention and satisfaction, focusing on translating Inflow’s expertise into measurable business results through strategic growth management, specifically with an SEO and Answer Engine Optimization focus.*
Newest PPC and Paid Media Jobs: Performance, Data, and Cross-Platform Mastery
Paid media, traditionally dominated by Pay-Per-Click (PPC) on search engines, has become increasingly complex, demanding expertise across search, social (Meta Ads), display, and video platforms. Modern Paid Media Specialists are essentially data scientists, optimizing budget allocation for the highest possible ROI.
(Provided to Search Engine Land by PPCjobs.com)
Key Responsibilities in Modern Paid Media
The listed opportunities highlight the necessity of managing full-funnel marketing strategies, often blending Google Ads with social platforms to achieve comprehensive demand generation.
* **Paid Media Specialist ~ Ageless Men’s Health**
* Salary: $86,000 per year
* Location: In-office (USA) ~ Phoenix, AZ, United States
* Date: January 30, 2026
* *Context: A high-value in-office position focusing on men’s wellness, requiring hands-on management and optimization of paid campaigns.*
* **Paid Media Specialist ~ Locomotive**
* Salary: $60,000–$75,000
* Location: Remote (USA)
* Date: January 30, 2026
* *Context: This fully remote agency position focuses on building predictable demand engines for B2B SaaS companies, integrating SEO, Paid Media, Data & AI, and Content.*
* **Paid Media Specialist ~ Centricity Res**
* Salary: $70,000–$90,000
* Location: Hybrid (Austin, TX, United States)
* Date: January 29, 2026
* *Context: A data-driven role responsible for managing, optimizing, and strategizing paid advertising across major platforms like Google Ads and Meta (Facebook & Instagram).*
* **Paid Search Strategist ~ Weareqry**
* Salary: $70,000–$85,000
* Location: Remote (USA)
* Date: January 29, 2026
* *Context: QRY, an agency specializing in scaling e-commerce brands, seeks a remote strategist skilled in sophisticated data analytics and full-funnel marketing to target valuable consumers.*
* **Digital Paid Media Ad Ops Specialist ~ The Well**
* Salary: $65,000–$85,000
* Location: Remote (USA)
* Date: January 29, 2026
* *Context: This role combines strategic media buying and planning with hands-on ad operations (Ad Ops), essential for efficient execution within a fully integrated advertising agency environment.*
Other Roles Driving the Digital and AI Search Strategy
Beyond the dedicated SEO and PPC specialist roles, the digital marketing industry is hiring for high-level management, content integration, and future-focused strategy positions, particularly those involving AI and large-scale performance oversight. These roles demonstrate the salaries and responsibilities associated with expert-level search marketing leadership.
Advanced and Leadership Positions in Search
The salaries offered in these strategic roles reflect the high value placed on professionals capable of defining and executing enterprise-level digital strategies.
Senior Manager, SEO (Turo)
* **Salary:** $168,000 – $210,000
* **Location:** Hybrid, San Francisco, CA
* **Key Responsibilities:** Defining and executing the comprehensive SEO strategy across technical SEO, content optimization, internal linking, and authority building. The seniority of this role requires owning business and operations KPIs for organic growth.
Search Engine Optimization Manager (Robert Half)
* **Salary:** $150,000 – $160,000
* **Location:** Hybrid, Boston MA
* **Key Responsibilities:** Requires strong strategic leadership to define and lead the SEO, AEO (Answer Engine Optimization), and LLM (Large Language Model) strategy. This individual must drive authoritative content at scale and align the roadmap with overall business and product goals.
Paid Search Director (Grey Matter Recruitment)
* **Salary:** $130,000 – $150,000
* **Location:** Remote
* **Key Responsibilities:** Owning the activation and execution of Paid Search & Shopping activity across the Google Suite and supporting the wider eCommerce and Digital team on strategy and planning. This is a high-level execution and strategic oversight role.
Senior Content Manager (TrustedTech)
* **Salary:** $110,000 – $130,000
* **Location:** Irvine, CA
* **Key Responsibilities:** Developing and managing a robust content strategy across all major channels (blog, web, email, paid media, social), focusing heavily on creating compelling copy that supports demand generation and sales enablement programs.
SEO and AI Search Optimization Manager (Big Think Capital)
* **Salary:** $100,000
* **Location:** New York
* **Key Responsibilities:** This position explicitly addresses the future of search, requiring the individual to own and execute the traditional SEO strategy alongside AI Search (Generative Engine Optimization or GEO) strategy. Focus areas include website architecture, on-page, and technical SEO.
Mid-to-Senior Level Performance and General Digital Management
These roles require a blend of SEO, PPC, and holistic marketing knowledge, making them ideal for T-shaped marketers who can bridge the gap between organic and paid initiatives.
Performance Marketing Manager (E.S. Kluft & Company)
* **Salary:** $100,000
* **Location:** Rancho Cucamonga, CA
* **Key Responsibilities:** Defining a comprehensive paid and earned strategy and effectively managing communication and strategy with multiple external agencies (media and PR).
Digital Marketing Manager (DEPLOY)
* **Salary:** $80,000
* **Location:** Hybrid, Tuscaloosa, AL
* **Key Responsibilities:** Requires strong knowledge of digital marketing tools, analytics platforms (Google Analytics), and Content Management Systems (CMS), with specific experience managing Google Ads and Meta ad campaigns.
Paid Search Marketing Manager (LawnStarter)
* **Salary:** $90,000 – $125,000
* **Location:** Remote
* **Key Responsibilities:** Managing and optimizing large-scale, complex SEM campaigns across Google Ads, Bing Ads, Meta Ads, and other search platforms, with a focus on Local Services Ads (LSA) activation and efficiency at scale.
SEM (Search Engine Marketing) Manager (Tribute Technology)
* **Salary:** $85,000 – $90,000
* **Location:** Remote
* **Key Responsibilities:** This blended role requires simultaneous execution and optimization of multiple Google Ad campaigns and accounts, while also developing and managing on-page SEO strategies using tools like Ahrefs for client websites.
Search Engine Optimization Manager (NoGood)
* **Salary:** £80,000 – $100,000
* **Location:** Remote
* **Key Responsibilities:** Acting as the primary strategic lead for a portfolio of enterprise and scale-up clients. A key requirement is building and executing GEO/AEO strategies that maximize brand visibility across LLMs and AI search surfaces—a forward-looking skill set.
Content and Creative Integration Roles
While not purely search, these positions rely heavily on SEO principles to ensure visibility and relevance.
Senior Copywriter (Viking)
* **Salary:** $95,000 – $110,000
* **Location:** Hybrid, Los Angeles Metropolitan Area
* **Key Responsibilities:** Creating editorial features, travel articles for onboard magazines, and developing content for seasonal web campaigns and themed microsites—all requiring a keen understanding of target audience intent and search performance.
Social Media Editor (Inside Hook)
* **Salary:** $66,000 – $70,000
* **Location:** Hybrid, New York, NY
* **Key Responsibilities:** Brainstorming, managing, and developing the content schedule, briefs, and assets for social channels, and supporting timely content delivery and posting.
Career Trends Shaping the Search Marketing Industry
The volume and diversity of these openings illustrate several critical trends dominating the search marketing career landscape.
The Rise of AI-Centric Search Roles (AEO/GEO)
The most significant trend reflected in the managerial openings is the incorporation of AI search optimization into core responsibilities. Terms like AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) are becoming essential keywords in job descriptions.
SEO professionals are no longer solely concerned with the “ten blue links” but must actively optimize content to be summarized accurately and favorably by generative AI tools like Google’s Search Generative Experience (SGE) or various LLMs. This specialized focus, as seen in the roles at Robert Half and NoGood, commands some of the highest salaries, indicating the perceived difficulty and strategic importance of mastering this new dimension of search.
The Premium on Technical Expertise
Whether dealing with SEO or PPC, success hinges on advanced technical execution. For SEO, this includes deep knowledge of site architecture, crawling budgets, Core Web Vitals, and using sophisticated tools like Ahrefs and Google Search Console. For PPC, the technical requirements involve complex feed management (Google Shopping), advanced targeting logic, and mastering automated bidding strategies. Roles that specifically call out technical skills alongside strategic planning, such as the Senior Manager role at Turo, are valued highly.
Flexibility and Geographic Distribution
The data shows a strong balance between remote/hybrid work and in-office requirements, demonstrating the industry’s ongoing adaptation to flexible work models.
* **Remote Work Dominance:** Many specialist and strategist roles (LawnStarter, Locomotive, QRY, Inflow, NoGood) are fully remote, reflecting the digital nature of the work. This offers talent significant flexibility and allows employers to tap into broader geographic talent pools.
* **Hybrid Requirements:** Strategic leadership roles (Robert Half, Turo, Easton Select Group) frequently require a hybrid presence. This balances the need for in-person collaboration and team building with the convenience of remote work.
* **In-Office Concentration:** Roles in highly specific or regulated industries (like financial services at BMI Federal Credit Union or construction at Mark III Construction) sometimes maintain a strict in-office requirement, emphasizing localized knowledge and close team integration.
The Integration of Digital Marketing Pillars
Few roles are strictly limited to one area. Most “Digital Marketing Specialist” and “Manager” positions require cross-channel competence. The SEM Manager role at Tribute Technology, for instance, demands proficiency in both Google Ads campaign management and on-page SEO strategy. This trend reinforces the idea that the most successful digital professionals are those who understand how organic and paid channels inform and reinforce each other in a cohesive digital strategy.
Charting Your Next Move in Search Marketing
The search marketing industry offers a robust career path with clear opportunities for growth, moving from specialized execution roles (like On-Page SEO Specialist) to high-level strategic management positions (like Senior Manager, SEO). The competitive salaries, particularly those exceeding $100,000 for experienced managers, reflect the tangible business impact that effective search strategy delivers.
As AI continues to redefine how information is discovered and consumed, professionals who prioritize continuous learning—especially in AEO, GEO, and LLM optimization—will be best positioned to lead the next generation of digital marketing teams.
We update this resource weekly, offering the freshest insights into the talent needs of agencies and brands globally. Be sure to bookmark this page and check back often for the latest openings that can shape your future career in search marketing.